Mike Murphy's vision for his advertising firm extends beyond the typical limitations of what just one organization can typically offer to their clients. These days, companies require more online marketing to increase their visibility to consumers. So Mike and the other Battle Creative Agency co-founders envisioned a company that would be able to handle everything from Web design and development, broadcast design for television motion graphics, 3D animation and effects, to organizing campaigns and developing a company’s brand.

Mike's incentive for continuing his education came from the rise in online marketing needs and a motivation to further his company's overall business goals. As a previous graduate of Full Sail's Digital Arts & Design Program, Mike knew that furthering his education with an online degree at Full Sail would give him a career-driven focus.

He was surprised by the flexibility of pursuing the online Internet Marketing Master's Degreee. Mike found that the strong curriculum, along with an online learning management system that's intuitive and helpful, was right on target to refine his skills for the agency.