Sports Marketing Research

The Sports Marketing Research Course will compare and contrast the various research methodologies utilized in marketing research most commonly practiced in sports marketing settings. Within the context of the sports industry, students will explore marketing strategies and tactics and the roles that design, implementation, analysis, interpretation, and reporting of research that influence marketing decisions. Students will undertake individual research projects and be responsible for selecting an appropriate research design, conducting research, and interpreting data for conclusions.

Course Outline

• Sports Marketing Research Strategies
• Demographic and Consumer Research Strategies
• Primary and Secondary Targeting
• Individual Project Development