Sports Marketing Final Project

The Sports Marketing Final Project Course gives students an opportunity to research, develop, and write a proposal for a sports business concept and/or sports marketing plan and execute the concept. Students will be expected to incorporate the comprehensive elements of their entire academic experience, including the application of proper research methodologies, business writing skills, and proposal preparation to concepts such as content creation, branding, distribution, design and technology, and sales and marketing.

Course Outline

• Sports Marketing Proposal Writing and Development
• Market Analysis
• Venture Description
• Marketing Plan and Budget
• Management Plan