Content Creation

Checking the score of the game or finding out the latest information about your favorite team is no longer about watching a ticker scroll by or poring through the sports pages – today, you can access all of that information from a device that can fit in your pocket.

In the Sports Marketing & Media degree program, you’ll learn how to craft compelling and engaging content for multiple platforms, including television, mobile devices, and the web. You’ll conceptualize, create, and edit advertising materials, video elements, feature stories, podcasts, and business presentations, while learning about the process that goes into making mobile applications, video games, television broadcasts, and more.