Sports Marketing and Sponsorship Sales

This course explores topics and concepts pertaining to sports marketing and the role of sports sponsorships and the media. Students are placed in real-world scenarios requiring the application of problem-solving techniques to resolve sports marketing and sponsorship issues. Student also examine sports organizations, advertisers, and the media and each one’s approach to marketing, promotions, and sponsorship sales. Students then apply their knowledge to develop a sports marketing plan for their Business Plan project.

Course Outline

• Overview of Sports Marketing and Promotion
• Sponsorship Sales and Media
• Customer Relationship Management
• Sports Marketing Case Studies
• Sports Marketing Plan