Personal Branding

When it comes to online journalism, a writer’s biggest asset is being able to develop a recognizable voice that attracts loyalty in readers. Having your own marketable brand will open up new avenues of work, which is why the New Media Journalism degree encourages students to solidify their messaging in classes like Social Media and Online Community Engagement, and Public Relations and Reputation Management.

You’ll also learn the importance of interacting with different online communities and forums, networking with fans, and incorporating reader feedback into your writing – all of which will help you to establish your online presence and promote your work. No matter what the media outlet is, readers are attracted to personalities that they can relate to or are fascinated by, and you’ll learn how to apply your thoughts and opinions into an engaging communication style.