Music Production for Media

Students in the Music Production for Media Course create music to fit within typical broadcast branding and advertising found in the real world. Beginning with an exploration of music in branding and marketing, students learn to discern the elements that constitute standards in professional commercial music production. Music skills are continually developed through the construction and production of advertisement and jingle campaign packages as well as a website branding project.

Course Outline

• Media Survey: Music Branding and Advertising for Radio, Television, and the Web
• Sonic Branding
• Jingle Campaigns
• Producing a Campaign