Music History II

While Bob Dylan, The Beatles, and James Brown led popular music into its most creative period, the baby boomer generation developed a political awareness. Their revolutionary movements later settled into apathy in the late ‘70s, and the music business took a profitable turn by developing a business model of selection and promotion. With a basis in the origin of American Music from the Music History I Course, the Music History II Course illustrates how the music industry continued to evolve. From 1975 through recent decades, the convergence of film, magazines, MTV, and the Internet in the promotion of new acts has cultivated a broad array of career paths for today’s student amid every facet of the music industry.

Course Outline

• The Popular Music Revolution 1965–1970
• Big Business Music, Promotion Convergence vs. the Fringe 1970–1990