Measuring Design Effectiveness

In the Measuring Design Effectiveness course, students explore the different ways to measure the success of media design. To capture a holistic perspective of the media design experience, students are encourages to examine multiple points of view, outside research, and critical thinking, through a variety of assignments and discussions. Basic concepts regarding metrics such as R.O.I. and marketing strategies are also introduced. In this course, students also learn to effectively use words, audio, and visuals in conjunction with sound reasoning to create persuasive and compelling presentations. This course challenges students to aggregate information from previous courses with the goal of creating a professional presentation and furthering the completion of their multimedia campaign.

Course Outline

• Marketing Strategies
• Effective Pitching and Time Management
• Metrics of Design Effectiveness
• Style Guide Draft