Effective Copywriting

The Effective Copywriting course helps students learn to create copy that produces results. Students also begin developing their creative brief, which documents prior research, SWOT Analysis, and other strategic details developed in previous courses. The creative brief acts as a guideline for developing creative ideas; students learn how to rely on this information as a valuable resource for creative ideas and as a tool for measuring the effectiveness of various creative solutions. Throughout this course students will be required to polish their writing skills in order to extend the power of their design and craft effective communication.

Course Outline

• Developing a Creative Brief
• Finalize Unique Selling Position
• Create Research Paper template
• Write Copy for the Design Projects