Brand Development

The Brand Development course explores the process of structuring the values of an entity and then making sure that all materials support and further those values. Students examine the process and complexity of brand development and learn how to create their own personal brand. In this course, students also explore the process of SWOT (Strength, Weakness, Threat, Opportunity) analysis, giving additional insights into their research and contributing to strategic knowledge building for their design projects. The SWOT Analysis is also a major factor in developing an effective creative brief and will help to identify opportunities for creative solutions.

Course Outline

• Brand Development Issues
• Supporting the Strategic Message
• Conduct a SWOT Analysis
• Introduction to the Creative Brief