Web Design and Usability

The goals of any website are to provide a user-friendly experience for the consumer and a search engine-friendly experience for the site. The way a company designs its website and how the text is developed within a website directly impact the website’s search engine optimization (SEO) capabilities. It is important for an Internet marketing specialist to understand the web design principles used to enhance search engines to find a website and to accomplish marketing goals. The following topics are addressed in the Web Design and Usability Course: an overview of web standards, web design fundamentals, web interface and usability, search engines overviews, understanding a company’s SEO marketing plans, and web design issues. Lastly, case studies are analyzed for web design and search engine optimization effectiveness.

Course Outline

• Overview of Web Design Principles
• Web Design and SEO
• An Overview of Web Standards
• Examination of Search Engines
• Proactive SEO Web Design Principles
• Case Studies
• SEO Ethics
• Final Project Development