Web Analytics and Optimization

The goal of analyzing web metrics is to create and provide a measuring system that defines a trend or a characteristic within a company’s Internet marketing structure. As presented in the Web Analytics and Optimization Course, web metrics can be used to explain an outcome, correct a problem, chart a future trend, and/or gauge the success of a marketing endeavor. Understanding web metrics and being able to craft reporting structures that meaningfully analyze this data will assist a marketing team to make productive decisions that facilitate growth and strengthen the company’s marketing goals.

Course Outline

• Web Metrics Overview
• Web Metrics and Analysis Principles
• Search Analytics
• Strategic Analysis
• Reporting Techniques
• Case Studies
• Final Project Application and Development