New Media Marketing

The New Media Marketing Course addresses how a company establishes which new media approach will accomplish its marketing goals and further the company’s success. The types of new media examined include mobile technology, social media networks, interactive television, viral marketing, online video, and location-based technologies. Other topics addressed include how to identify and engage influencers to reach a company’s target market.

Course Outline

• Financial Development and Planning for New Media Marketing
• Identifying a Company’s New Media Marketing Goals
• New Media Marketing Project Planning
• Examination of Various New Media Distribution Channels
• Final Project Application