Internet Marketing Fundamentals

The Internet Marketing Fundamentals Course introduces students to the growing influence of Internet marketing and search engine optimization (SEO) and illustrates how harnessing the power of the Internet can help an organization become a strategic force on the web. Students explore the advantages of understanding these concepts and the potential impact of the Internet on business while also learning the best strategic methods for success in the ever-changing Internet industry.

Course Outline

• Introduction to Internet Marketing
• Internet Marketing Assessment
• Search Engine Optimization Overview
• Search Engine Optimization (SEO) Operations
• Search Engine Marketing (SEM) Operations
• Search Engine Ranking Systems
• The Customer Experience
• Final Project Application