Internet Marketing Campaign Development

The Internet Marketing Campaign Development Course addresses how to analyze the best campaign strategies and how to create these campaigns. The goals of this course are to understand the strategic value of all types of Internet marketing campaigns and to be able to create a successful campaign. Along with understanding the various campaign models, the psychology of the consumer is analyzed to determine if a campaign will be effective with its target market. A variety of Internet marketing campaign case studies also correspond to reinforce the concepts of the course.

Course Outline

• Internet Campaign Overview
• An Examination of the Various Campaign Strategies
• Viral Marketing
• Pay-Per-Click Marketing
• Social Media Marketing
• Email Marketing
• Banner Marketing
• Affiliate Marketing
• Final Project Application