Business Storytelling and Brand Development

The Business Storytelling and Brand Development Course covers the two main aspects to building a strong presence in the business and consumer market. In this course, students learn how to implement brand-development strategies that help companies emerge as icons within their industries. Students also learn how to use storytelling principles to strengthen a business and deliver a superior customer experience. Finally, students develop their own personal brand identities and create tools for real-world business use.

Course Outline

• Brand Development Overview
• Personal Brand Identity
• Brand Development Principles and Techniques
• Creating a Mission Statement
• Brand Development Case Studies
• Construction of a Story
• Creative Writing Overview
• Examination of Joseph Campbell, Myth, and Archetype
• Storytelling and Leadership
• Storytelling and Brand
• Final Project Application