Website Advertising and Design Principles

The Website Advertising and Design Principles Course explains how to create a website that embodies web design principles that enhance the marketing message and promote consumer sales. The course covers the following topics: traditional and Internet advertising principles, website design and functionality, web design principles that enhance the consumer experience, and branding. The overall goal of the course is to cover website advertising and website design principles that are specific to the Internet marketing field and will sustain consumer activity and loyalty.

Course Outline

• Introduction to Advertising Principles
• Internet Advertising Principles
• Advertising and Website Design Principles
• Branding
• Consumer Experience
• Regulations and Law
• Final Project Development