Web Analytics and Reporting

The Web Analytics and Reporting Course shows students how to evaluate whether a website is accomplishing its marketing objectives, and how to report the productivity of the website to the company/client. This data is critical to financial investment in a website, and to forecasting where future monetary investments should go towards strengthening the website’s marketing presence online. This course shows students to correct problems that will in turn strengthen the website’s Internet marketing presence and productivity.

Course Outline

• Web Analytics Overview and Technologies
• Web Server Logfile Analysis Advantages
• Page Tagging Advantages
• Website Traffic Reporting and Data Analysis
• Email Response Rates Data Analysis
• Direct Mail Campaign Data Analysis
• Sales and Lead Information Analysis
• User Performance Data
• Web Analytics and Financial Reporting
• Final Project Development