Viral Marketing

Viral marketing is based on natural behavior, uses preexisting social networks, and produces increased brand awareness through self-replicating processes similar to the spread of a computer virus. There are several methodologies inherent in viral marketing, such as: producing video clips, creating interactive flash games, developing images, or even sending text messages to the consumer. The goal of viral marketing is to inspire consumers to tell others about a product or service in order to increase brand awareness and inspire consumer loyalty. In the Viral Marketing Course, students learn how to evaluate if this marketing approach is appropriate for their product and/or brand. In this course, students are tasked with creating and producing their own viral marketing campaign.

Course Outline

• Viral Marketing Concepts and Overview
• Ethical Responsibility In this Type of Marketing
• Production of Viral Marketing Campaigns
• Viral Marketing Strategic Development
• Legal Considerations with Viral Marketing
• Final Project Development