Social Media Optimization

Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities, and community websites. The course topics for Social Media Optimization include adding RSS feeds, adding blogging opportunities, and incorporating third-party community functionalities such as photo slides, galleries, and video sharing. Social media optimization is an integral part of a successful Internet marketing campaign. A progressive aim of any social media effort is to add value to the web community experience and to strengthen the brand’s presence within these communities. Evaluating the consumer’s mindset and altering the Internet marketing efforts to match these demands completes this complicated task. The goal in this course is to teach students how to incorporate these methodologies into their Internet marketing campaign to create a strong presence in online communities.

Course Outline

• Social Media Optimization Overview
• Social Media Optimization Techniques
• RSS Feeds, Blogging, Third-Party Communities, Social Media Optimization, and Viral Marketing
• Strategic Implementation
• Legal Issues
• Linkability - Increasing Inbound Links
• Final Project Development