Search Engine Optimization II

The Search Engine Optimization II Course builds upon the foundational knowledge imparted in Search Engine Optimization I. This course addresses advanced topics such as link building, site structure improvements, conversion tracking, research and development, keyword strategic development, and understanding barriers of search engine optimization. The main goal of the course is to examine Search Engine Optimization strategies and to develop methodologies to increase quality website consumer traffic.

Course Outline

• Advanced Search Engine Optimization Topics
• Search Engine Optimization and Website Coding
• Troubleshooting Search Engine Optimization Problems
• Creating Content that will Assist In the Search Engine Optimization Effort
• Case Studies
• Final Project Development