Search Engine Optimization I

In the Search Engine Optimization I Course, students are introduced to the complex topic of search engine optimization (SEO), the process of improving the volume and quality of consumer traffic to a website from search engines through search results. This course examines different kinds of searches, including image searches, local searches, and industry-specific vertical search engines. Internet consumer behavior is examined in order to teach students how to increase a website’s relevance and determine how people search for products and services.

Course Outline

• An Introduction of Search Engine Optimization
• An Overview of a Variety of Types of Web or Internet Searches
• Search Engines
• Consumer Behavior
• Case Studies
• Final Project Development