Public Relations

In the Public Relations Course, students examine the topic of public relations (PR) and how this marketing component is different within the Internet community. Students evaluate their products and services and research how the public will perceive these products and services. Students also evaluate PR challenges and strategize how to enhance PR opportunities for their Internet marketing campaign. In this course, students are responsible for creating a variety of PR tools such as media releases, media kits, blogs, and Internet placements.

Course Outline

• Overview of Public Relations
• Public Relations and Internet Marketing
• Public Relations Writing and The Internet
• Ethics and Objectivity
• Legal Considerations
• Social Media Releases
• Final Project Development