Principles of Interactive Media

The Principles of Interactive Media course explores various interactive technologies used in online, mobile, and digital television environments and how to best leverage interactive media for marketing campaigns. Students will learn how to determine the appropriate technologies and channels to use when creating interactive media campaigns, and will practice using tools to create interactive media.

Course Outline

• Explore Online Interactive Media
• Campaign Environments
• Tools for Interactive Media Campaigns
• Marketing Channels
• Multimedia Marketing Deployments