Introduction to Mobile Advertising

The Introduction to Mobile Advertising Course covers creating mobile advertisements, as well as evaluating this type of advertising for an Internet product/service. In addition to understanding this business model, students must learn how to integrate and strategically develop their products/ services for the mobile market. The main goal of this course is to address the specific topics related to advertising for mobile phones and other mobile products. Other topics covered include privacy issues and legal issues.

Course Outline

• Evaluation of the Types of Mobile Advertising
• Advertising and Mobile Games
• Mobile Phone Rings and Advertising
• Click-to-Call Functionality
• Sending Marketing Information via Test (SMS), Picture, Audio or Video Message (MMS)
• Introduction to Mobile TV Advertising
• Mobile Advertising Metrics
• Final Project Development