Internet Consumer Behavior

The Internet Consumer Behavior Course examines how people buy products online, as well as what and why they buy online. The course studies the Internet consumer from a psychological perspective in order to understand how to design a successful Internet site and to create a marketing message that reaches the consumer. Students in this course examine several specialized topics that relate to the online consumer, and through these topics attempt to understand and predict online buyer decision-making.

Course Outline

• Overview of Internet Consumer Behavior
• Integrating Internet Consumer Behavior Strategies Into Internet Marketing Campaigns
• Evaluating the Power of Online Communities
• Advertising and Internet Consumer Behavior
• Website Design and Consumer Behavior
• Final Project Development