Internet Business Models

When examining the Internet, a prospective entrepreneur must understand a variety of business models that apply to the Internet and e-commerce. The Internet Business Models Course covers both traditional and unique Internet business models that can facilitate the growth of a company’s product and/or services. This knowledge assists students in evaluating the model that works best for their product/ services, and will encourage consumers to buy and become loyal customers.

Course Outline

• Historical Perspective of Business Models
• Business Models Specific to the Internet
• Evaluation of Internet Business Models
• Product/Services Pricing and Strategies
• Integration of Internet Business Models and the Internet Marketing Campaign Development
• Final Project Development