Global Internet Marketing Strategies

One of the most powerful components of the Internet is its ability to connect products and services to the global consumer. In the Global Internet Marketing Strategies Course, students learn how to evaluate the global Internet market through a variety of methodologies and incorporate them into a cohesive Internet marketing plan that will reach the global consumer. Course topics include: global Internet marketing concepts, campaign development, cultural assessments, global consumer behavior, marketing research methodologies, and ethical and legal issues.

Course Outline

• Global Internet Marketing Concepts
• Campaign Development
• Cultural Assessments
• Global Consumer Behavior
• Marketing Research Methodologies
• Ethical Issues
• Legal Issues
• Final Project Development