Final Project

The Final Project Course teaches students how to research, develop, and write an Internet marketing proposal for a new business concept. Students work individually on an Internet marketing idea and conduct the necessary research in order to create a cohesive and compelling Internet marketing proposal. The final project entails a comprehensive review of students’ entire academic experience, including application of proper research methodologies, business writing skills and proposal preparation, and development of a financial report, various Internet marketing strategies, management plan, and company website.

Course Outline

• Internet Marketing Proposal Writing and Development
• Internet Consumer Profile
• The Digital Storyboard
• The Internet Business Model Report
• Financial Report
• Viral Marketing Campaign
• Global Internet Marketing Report
• Social Media Optimization Report
• Affiliate Marketing Study
• Email Marketing Report
• Web Analytics and Reporting Component