Email Marketing Principles

Email marketing is a form of direct marketing that uses electronic mail as a means to communicate a message. The goal of the Email Marketing Principles Course is to teach students how to determine if an email marketing campaign is correct for their audience and products/services, and how to produce and create an effective email campaign. Additional topics that will be covered include developing emails with a creative purpose that facilitate sales and develop customer loyalty; creating emails that attract new customers and encourage timely sales; and developing email campaigns that perpetuate and strengthen a company’s brand.

Course Outline

• Overview of Email Marketing
• Advantages of Email Marketing
• Disadvantages of Email Marketing
• Proper Email Writing Etiquette (Writing Composition)
• CAN-spam Compliance
• Opt-in Email Advertising
• Legal and Ethical Issues
• Final Project Development