Display Advertising

Display advertising is a form of advertising that uses several digital formats to create advertisements on a web page. The main goal of banner ads is to attract traffic to a website by linking the consumer to the website of an advertiser. In the Display Advertising Course, students learn not only the basics of this type of advertising, but also how to integrate it with the Internet marketing structure. Along with evaluating the impact of banner advertising in an Internet marketing campaign, students learn how to use various techniques to create banner ads.

Course Outline

• Display Advertising Principles
• Display Advertising Digital Formats
• Web Banner Technologies
• Web Banner Business Agreements with Outside Partners
• Web Banner Strategic Placement
• Web Banner Metrics
• Intellectual Property and Copyright
• Final Project Development