Cultural Studies and the Web

The Cultural Studies and the Web course emphasizes the relationship between cultural context and promotional content on the web. This analysis will examine the significance of cross-cultural variation to web content, web access, and consumer behavior. Case studies and empirical research will be evaluated to explore the costs and benefits of cultural relevance as a component of strategic planning and Internet marketing practice.

Course Outline

• Cultural Variation
• Consumer Behavior and Culturally Relevant Promotional Content
• Geo-demographics, Cultural Context, and Internet Marketing Practice
• Technology and Consumerism