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We are living our lives online everyday. Whether it's to find music, pay bills, connect with people, or learning more about the world, our lives and the Internet have become increasingly interdependent.
Full Sail’s Internet Marketing Bachelor of Science Online Degree Program is designed to give its students a practical, real-world education in the rapidly progressing world of integrated marketing. It will show you the basic components that are core of any successful marketing plan, while bringing newer Internet channels into focus.
To start, you’ll build your knowledge with introductory courses in marketing concepts like public relations, statistics, intellectual property, business ethics, and more. You’ll also learn about the cornerstones of Web design and technology and their impact on Internet Marketing. Through the study of concepts such as Web design, Web interface and usability, scripting languages, and more, you’ll learn the language necessary to communicate within the ever-changing business environment.
Once you have a solid marketing foundation, you’ll move on to applying those concepts to the realm of Internet marketing, such as search engine optimization, affiliate marketing, and social media. You’ll also tackle important marketing plan components such as Web metrics, IT and systems overviews, and global and cultural Internet issues.
Finally, you’ll put all this knowledge and experience together to develop your own cohesive Internet marketing strategy. By building upon the foundations of marketing with today’s tools and technology of tomorrow, the Internet Marketing Bachelor's Degree Program not only shows you how this fast-moving industry operates today, but it enables you to adapt with the industry as it continues to evolve tomorrow.
