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Event Management

The Event Management Course examines the business of event management, which has developed into a vital marketing tool for a variety of businesses. The many topics of study for event management include researching the product and company brand, identifying the target audience, creating an event concept, and developing a project management plan. This course covers the application of project management tools for successful event planning and management.

Course Outline

  • Overview of Event Management
  • Target Audience Research
  • Event Concept Design
  • Location Scouting and Logistics
  • Project Plan Management and Development
  • Technical Event Development

Total credit hours
Course Length

4
4 weeks

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Full Sail University
The Event Management Course covers event planning topics such as researching the product and brand, identifying the audience and creating an event concept.
Full Sail University
Online: 888.993.7338 | Campus: 800.226.7625 | 3300 University Boulevard - Winter Park, Florida 32792